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01.15.2013
Finger Lakes and its guests team up to give back

FARMINGTON, N.Y.– Through a variety of efforts this past holiday season, guests as well as employees of Finger Lakes Casino & Racetrack (FLCR) came together to help several local charities make the holiday season and beyond brighter for those less fortunate.

The ‘Season of Giving’ was a 3-month effort in which guests and employees were asked for their assistance in giving back to the local community. Between efforts on behalf of the Susan G. Komen for the Cure, a food drive to benefit the Victor Farmington Food Cupboard, along with the annual Points for Kids program to benefit foster children in Ontario County, a total of $10,960 and 4,655 pounds of food were distributed to five local organizations.

“This was truly a team effort between our associates and guests to impact more lives and organizations than we ever have during the holiday season,” said Chris Riegle, FLCR president and general manager. “Providing assistance to the community is truly not possible without the help of our guests, and is a wonderful way to share in the spirit of giving during a special time of year.”

Susan G. Komen for the Cure
In an effort to raise awareness of Breast Cancer during the month of October, FLCR partnered with Susan G. Komen for the Cure for a special fundraising event. During the week of October 22-27, FLCR made a donation to the Central NY chapter each time the number one horse hit the board in a race (win, place, show), which totaled $1,275. Guests also donated their player reward points for the cause, and a total of $3,086 was raised during the weeklong event.

Victor Farmington Food Cupboard
Through donations of non-perishable food items, the Victor Farmington Food Cupboard saw its shelves stocked for the holiday season. In early October FLCR was alerted of a severe shortage, and immediately kicked off an employee food drive initiated by a $500 donation to help alleviate immediate strain. FLCR employees joined together to gather a total of 1,379 pounds of food throughout the month. In November, FLCR guests came through with 3,276 pounds of additional food donations. In total, 4,655 pounds of food was donated to help local families.

Points for Kids
From November 23 through December 16 guests of Finger Lakes donated over $7,300 worth of their player rewards points to the Points for Kids program—the second most ever donated in the eight year history of the program. The Points for Kids program helps provide underprivileged children in Ontario County either in foster care or in a low-income family in need of assistance with gifts during the holidays. This year a total of 39 local children received an average of over $100 in toys, games and other items that were selected and purchased by Finger Lakes associates during a special shopping trip.   

In addition, with less children in foster care than in previous years, for the second consecutive year cash donations were made to two organizations focused on brightening the lives of children. $1,750 was donated to the Pirate Toy Fund, an organization that provides toys year-round to children in need, and most recently donated time and gifts to the children on Staten Island, NY whose lives were impacted by Superstorm Sandy. Another $1,750 was presented to Anna’s Wish, whose mission is to provide gifts and services for children dealing with pediatric cancer and their families that they cannot obtain on their own.

About Finger Lakes Casino & Racetrack: In operation since 1962, over 2 million visitors annually now enjoy nearly 1,200 slot machines, the 448-seat Vineyard Buffet restaurant, live and simulcast thoroughbred racing, live music, and more. Since gaming operations began in 2004, over $420 million has been generated through FLCR operations for education funding in New York State. Casino doors open at 8 a.m. and racing doors open at 11:30 a.m. daily. For more information, visit www.fingerlakescasino.com.
 
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